Pearl Lemon SEO (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose and safeguard your information when you visit our website, engage our services, or communicate with us.

This policy applies to users located in the United Kingdom, European Economic Area, and internationally where applicable.

If you have any questions about this Privacy Policy or your data protection rights, please contact us using the details provided at the end of this document.

Who We Are

Pearl Lemon SEO is a UK-based SEO agency providing Technical SEO, On page SEO, Link building, Local SEO and SEO audit services to businesses across the United Kingdom and internationally.

For the purposes of data protection law, Pearl Lemon SEO is the “data controller” of your personal data, meaning we determine how and why your data is processed.

 The Information We Collect

We collect personal data in several ways depending on how you interact with us.

 Information You Provide Directly

When you:

• Submit a contact form
• Book a strategy session
• Request an SEO audit
• Subscribe to updates
• Engage our services
• Correspond with us via email or phone

We may collect:

• Full name
• Company name
• Email address
• Phone number
• Job title
• Website URL
• Billing information
• Payment details
• Any information you voluntarily provide in messages

 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referring website
• Click behaviour
• Geographic location (approximate)

This data is collected via cookies, analytics tools and tracking technologies.

 Information from Third Parties

We may receive information from:

• CRM systems
• Payment processors
• Advertising platforms
• Analytics providers
• Public business directories

This information is used solely for legitimate business purposes.

 How We Use Your Personal Data

We process personal data for specific lawful purposes under UK GDPR.

 To Provide Our Services

We use your data to:

• Deliver SEO services
• Conduct SEO audits
• Manage Technical SEO and On page SEO campaigns
• Execute Link building strategies
• Optimise Local SEO efforts
• Process payments
• Provide customer support

Legal basis: Performance of a contract.

 To Communicate With You

We use your contact information to:

• Respond to enquiries
• Send proposals
• Provide updates
• Schedule meetings
• Deliver reports

Legal basis: Legitimate interests or performance of a contract.

 For Marketing Communications

With your consent, we may send:

• Email updates
• Industry insights
• Service announcements

You may unsubscribe at any time.

Legal basis: Consent.

 For Website Improvement

We analyse user behaviour to:

• Improve website performance
• Optimise user experience
• Improve conversion performance
• Enhance security

Legal basis: Legitimate interests.

3.5 To Comply With Legal Obligations

We may process data to:

• Comply with tax laws
• Respond to legal requests
• Meet regulatory requirements

Legal basis: Legal obligation.

 Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Consent
• Performance of a contract
• Legitimate interests
• Legal obligation

We only process personal data when we have a lawful basis to do so.

 Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality and performance.

 Types of Cookies Used

• Essential cookies (required for site operation)
• Analytics cookies (e.g., Google Analytics)
• Marketing cookies
• Performance cookies

You can control cookie preferences via your browser settings.

Data Sharing and Disclosure

We do not sell your personal data.

We may share data with trusted third parties including:

• Payment processors
• CRM providers
• Hosting providers
• Analytics services
• Marketing platforms
• Professional advisers

All third parties are required to implement appropriate data protection measures.

We may disclose personal data where required by law or regulatory authority.

 International Transfers

If we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses
• Adequacy decisions
• Data Processing Agreements

We ensure all transfers comply with UK GDPR standards.

Data Retention

We retain personal data only as long as necessary.

Retention periods vary depending on:

• Contractual obligations
• Legal requirements
• Tax regulations
• Ongoing business relationships

Typically, client data is retained for up to 6 years after contract termination unless longer retention is required by law.

 Data Security

We implement appropriate technical and organisational security measures including:

• Encrypted communications
• Secure hosting environments
• Access control restrictions
• Password protection
• Regular security reviews

While no system is completely secure, we take commercially reasonable steps to protect your information.

 Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent
• Lodge a complaint with the ICO

To exercise your rights, contact us using the details below.

11. Data Breach Procedures

In the event of a personal data breach that poses a risk to individuals, we will:

• Investigate promptly
• Notify affected individuals where required
• Report to the Information Commissioner’s Office where legally required
• Implement corrective measures

Children’s Privacy

Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.

If we become aware that we have collected such data, we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices. We encourage you to review their privacy policies separately.

 Marketing Communications and Opt-Out

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

Transactional communications relating to active services may still be sent.

Payment Information

Payment information is processed via secure third-party payment processors.

We do not store full credit card details on our servers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated effective date.

We encourage you to review this policy regularly.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, contact:

Pearl Lemon SEO
[Insert Business Address]
United Kingdom

Email: [Insert Email Address]
Phone: [Insert Phone Number]

If you are not satisfied with our response, you may contact:

Information Commissioner’s Office (ICO)
https://ico.org.uk

 Transparency Commitment

We take privacy seriously.

Your data is used for clear, lawful purposes.
Your information is protected with appropriate safeguards.
Your rights are respected at every stage of our operations.