These Terms of Service (“Terms”) govern your access to and use of the services provided by Pearl Lemon SEO (“Company”, “we”, “us”, “our”). By engaging our services, accessing our website, or entering into a service agreement with us, you agree to be legally bound by these Terms.

If you do not agree to these Terms, you must not use our services.

Definitions

For the purposes of these Terms:

“Services” refers to Technical SEO, On page SEO, Link building, Local SEO, SEO audit, consulting and related digital marketing services.

“Client” refers to any individual or entity that engages our Services.

“Agreement” refers to the proposal, invoice, statement of work, or written confirmation incorporating these Terms.

“Website” refers to any website owned or controlled by the Client for which Services are provided.

“Confidential Information” refers to proprietary business, financial, technical or operational information disclosed between parties.

Scope of Services

Pearl Lemon SEO provides search engine optimisation and related consultancy services, which may include but are not limited to:

• Technical SEO analysis and implementation

   

• On page SEO optimisation

   

• Link building campaigns

   

• Local SEO optimisation

   

• SEO audit services

   

• Keyword research and mapping

   

• Content strategy recommendations

   

• Conversion tracking integration

   

Specific deliverables, timelines and performance expectations will be outlined in the Agreement.

We reserve the right to modify methodologies, tools and tactics as search engine algorithms evolve.

No Guarantee of Rankings

Client acknowledges and agrees that:

• Search engine algorithms are controlled by third parties

   

• Rankings cannot be guaranteed

   

• Organic performance is influenced by external factors beyond our control

   

While we implement industry-standard and commercially reasonable optimisation practices, we do not guarantee:

• Specific rankings

   

• Specific traffic volumes

   

• Specific revenue increases

   

Any projections or forecasts are estimates only and are not binding guarantees.

Client Responsibilities

The Client agrees to:

• Provide accurate and complete information

   

• Grant necessary website and hosting access

   

• Respond promptly to communications

   

• Approve content or recommendations within reasonable timeframes

   

• Maintain lawful ownership or rights to all website content

   

Failure to provide required access or timely approvals may delay campaign execution.

We are not responsible for performance delays resulting from Client inaction.

Fees and Payment Terms

Fees for Services will be set out in the Agreement.

Unless otherwise agreed:

• Invoices are payable within 7 days of issue

   

• Late payments may incur interest at 8 percent above the Bank of England base rate

   

• Services may be suspended for overdue invoices

   

All fees are exclusive of VAT unless stated otherwise.

Payments are non-refundable unless expressly agreed in writing.

Term and Termination

The Agreement will continue for the agreed initial term, typically three, six or twelve months.

Either party may terminate with written notice after the initial term, or immediately if the other party materially breaches these Terms.

Upon termination:

• Outstanding invoices become immediately due

   

• Access to reporting tools may be revoked

   

• Ongoing campaigns may cease

   

Termination does not eliminate payment obligations for Services already rendered.

Intellectual Property

The Client retains ownership of their website, pre-existing content and brand assets.

We retain ownership of internal methodologies, templates, systems, proprietary processes and strategic frameworks.

Upon full payment, the Client receives usage rights to deliverables created specifically for them, including content and campaign materials.

Confidentiality

Both parties agree to protect Confidential Information and not disclose proprietary information to third parties.

Confidential Information may only be used for the performance of the Agreement.

Confidentiality obligations survive termination of Services.

Limitation of Liability

To the fullest extent permitted by law:

• Our total liability shall not exceed the total fees paid by the Client in the preceding six months

   

• We are not liable for indirect, consequential or incidental damages

   

• We are not liable for loss of profits, revenue or business opportunity arising from search engine fluctuations

   

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any liability that cannot legally be excluded.

Indemnification

The Client agrees to indemnify and hold harmless Pearl Lemon SEO against claims arising from:

• Content provided by the Client

   

• Misrepresentation of ownership

   

• Violation of intellectual property rights

   

• Unlawful business practices

   

We are not responsible for legal disputes arising from Client-provided materials.

Third-Party Platforms

Our Services may involve third-party tools such as Google Analytics, Google Search Console, SEO software providers, hosting platforms and CRM systems.

We are not responsible for platform outages, policy changes or account suspensions imposed by third parties.

The Client remains responsible for compliance with third-party platform terms.

Link Building Disclosure

For Link building Services:

• We pursue editorial placements and outreach opportunities

   

• We do not guarantee permanent link placement

   

• Publishers may remove links at their discretion

   

We are not responsible for publisher policy changes or algorithm updates impacting backlink value.

Local SEO Considerations

For Local SEO Services:

• Map pack rankings depend on proximity, competition and review signals

   

• We cannot control competitor behaviour

   

• We cannot guarantee permanent map pack positioning

   

SEO Audit Disclaimer

An SEO audit provides recommendations based on available data at the time of analysis.

Implementation decisions remain the Client’s responsibility unless otherwise agreed.

We are not liable for issues arising from incorrect implementation by third parties.

Force Majeure

We are not liable for delays or failure to perform due to natural disasters, government actions, internet outages, platform restrictions or circumstances beyond our control.

Performance timelines may be extended accordingly.

Non-Solicitation

During the term of engagement and for twelve months thereafter, the Client agrees not to solicit or hire our employees or contractors without written consent.

Data Protection

We process personal data in accordance with our Privacy Policy.

The Client acknowledges that SEO performance tracking may involve analytics and data processing consistent with UK GDPR requirements.

Dispute Resolution

In the event of a dispute, both parties agree to attempt informal resolution first.

If unresolved, disputes shall be subject to the jurisdiction of the courts of England and Wales.

These Terms are governed by English law.

Amendments

We reserve the right to update these Terms.

Updated Terms will be posted on our website with a revised effective date.

Continued use of Services constitutes acceptance of updated Terms.

Entire Agreement

These Terms, together with the signed proposal or statement of work, constitute the entire agreement between the parties.

No verbal agreements shall be binding unless confirmed in writing.

Severability

If any provision of these Terms is deemed unenforceable, the remaining provisions remain valid and enforceable.

Independent Contractor Status

Pearl Lemon SEO operates as an independent contractor.

Nothing in this Agreement creates a partnership, joint venture or employer-employee relationship.

Assignment

The Client may not assign rights or obligations under this Agreement without written consent.

We may assign obligations to affiliates or subcontractors.

Survival

Clauses relating to confidentiality, limitation of liability, indemnification and intellectual property survive termination of Services.

Contact Information

Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom

Email: Info@pearllemongroup.com
Phone: UK: +447454539583