SEO Case Studies
Published work · commercially relevant SEO · clear evidence limits
An impressive SEO result is only useful when you can see what changed, how it was measured, and whether the business resembles yours. These projects are drawn from the published Pearl Lemon Group project library, with direct links to the original accounts.
We distinguish ranking movement from organic traffic, customer enquiries and revenue. A result reported in a historical company-authored case study is not an independent audit or a promise of what a new campaign will achieve.
Discuss your site’s growth opportunities → Explore UK SEO services
SEO projects, with context
Six different situations—from Shopify ecommerce to B2B agency and complex technical SEO.
B2B services · 6 months
Nerds Collective
17 → 36 top-ten keyword rankings
This UK youth-marketing agency needed more visibility for commercially relevant services. The published project report records a 111% increase in top-ten keyword coverage and top-three rankings rising from five to eleven.
What the engagement addressed: Keyword mapping, technical changes, on-page optimisation, content expansion and search performance reviews.
Shopify ecommerce · 90 days
TryHard
Three-month organic search programme
TryHard combines swimwear and skincare, so product seasonality and collection structure mattered. The project account describes improvements in keyword visibility and site authority; it does not substantiate a specific number of attributable sales.
What the engagement addressed: Collection SEO, duplicate-URL resolution, technical review, metadata and a content calendar.
UK ecommerce · product search
Big Value Banners
#1 reported for ‘Scaffold Permits’
The published account also records position seven for ‘Large Banners’ and an estimated roughly 50% increase in organic traffic. Those figures are historical and company-reported, rather than an independently audited forecast.
What the engagement addressed: Commercial keyword research, category relevance, page metadata, internal links and technical SEO.
Magento · large catalogue
Wolf Auto Parts
50,000+ product listings reviewed
A used automotive parts business needed search and conversion improvements across a technically complex Magento catalogue. The project account describes diagnostic work and implementation guidance, rather than a precise new-enquiry total.
What the engagement addressed: Category and product structure, out-of-stock handling, URL overlap, robots, load speed and conversion paths.
B2B industrial · video SEO
OAL Group
Niche technical video visibility
This manufacturing technology business had high-value engineering content that was difficult to discover. The published account explains video topic and metadata improvements across YouTube and Google search, without making unsupported revenue claims.
What the engagement addressed: YouTube descriptions and titles, consistent product terminology, channel architecture and Google video visibility.
London professional services
Property management SEO
196 reported net keyword ranking gains
A London property management project reported ranking movement over fewer than three months. Ranking gains do not automatically establish an equivalent increase in instructions or recurring management contracts.
What the engagement addressed: Local service intent, technical changes, targeted page copy and improving visibility on established commercial terms.
What these examples can—and cannot—prove
Ranking coverage measures how many search terms appear in a monitored position range. Organic traffic measures visits attributed to organic search. Qualified enquiries require a reliable form, phone or CRM record and a definition of what counts as a sales opportunity. Revenue requires closed-deal evidence or a defensible attribution model.
These are different levels of evidence. For your business we would establish the current baseline, define commercially meaningful queries, and measure genuine enquiries wherever tracking and data access permit. Historic client results are illustrative and cannot predict your campaign.
How we’d evaluate your site before recommending work
- Identify your highest-value customers. Which services, product groups and geographies justify sustained acquisition spend?
- Check actual Search Console opportunity. Which existing pages earn impressions, sit within striking distance of strong rankings, or underperform on click-through rate?
- Inspect technical blockers. Are important pages indexable, canonicalised correctly, linked internally and fast enough on mobile?
- Review credibility and conversion paths. Can a prospect quickly see what you do, relevant experience, a believable next step and an accessible enquiry route?
- Agree a measurement standard. Distinguish traffic growth from meetings booked, qualified opportunities and revenue before scaling work.
Which SEO case study is most relevant to you?
Online store? Compare the Shopify, Magento and product-category cases above, then explore ecommerce SEO or WooCommerce optimisation. Professional services or B2B? Begin with the agency and property examples, or review SEO for accountants and law firm SEO. Ranking losses or an upcoming rebuild? Our traffic recovery and migration services cover different situations.
Bring us the search opportunity you’re trying to win.
Tell us your website, ideal customer and highest-value offer. We can discuss the pages, search demand and technical issues worth examining first.
Evidence note: Linked case studies are Pearl Lemon Group or Pearl Lemon company-authored historical project reports. A result may reflect a specific market, reporting window or measurement source and should not be interpreted as independently verified or universally repeatable.